Descriptions An online brochure is usually a good starting point. It provides your audiences with a profile of your organization and other information, mostly your products and services. This type of sites provides very little functionality in terms of processing orders and may or may not contain pricing information. Page content updates are not frequent.
Costs A simple site of this type with about 4 - 6 pages of content can cost as low as $300 to develop. A more professionally designed site with about 20 pages of content can cost about $1000 to $3000 to develop. The actual cost would depend on your clear definition of the site requirements.

Benefits	Drawbacks
Increased exposure to potential customers Lower costs for development and maintainence A positive brand image if well executed Enhanced tool for communication	No opportunity for customers to order goods No functionality to gather marketing data A negative brand image if poorly executed Competitors have access to same set of data Failure to offer the ability to purchase can be frustrating for visitors

Descriptions A sales site offers products and services for sale. Design, functionality and usability are more critical. Effective use of these three elements will communicate your organization's creditbility and a well-designed site will build the confidence of potential customers.
A sale site often incorporates a database and there is a limited selection of items. Major credit card orders can be placed via phone or email for authorization.
Costs A good site with about 20 pages of information, a database providing less than 50 product items and an environment to accept payment over the internet using third party payment services such as PayPal, should cost in the range between $4000 and $15000 for development.

Benefits	Drawbacks
Increased exposure to potential customers Relatively lower costs for development A positive brand image if well executed Enhanced tool for communication Increased revenue Increase customer access - 7/24/365	Not having all products available for sale over the internet No functionality to gather marketing data A negative brand image if poorly executed Competitors have access to same set of data

Descriptions An integrated site is specific to an organization's needs and is more complicated to develop because of the process to make company resources available to customers over the internet. For example, a customer could search for a delivery, determine the order status and review an order anytime over the internet.
Orders placed on the company website update in-house inventory levels, generate billings and transfer credit card funds to bank accounts.
Costs Costs for projects of this kind may vary and usually there are no "norms". However, one can reasonably expect that it would not cost less than a simple sales site.

Benefits	Drawbacks
Increased exposure to potential customers A positive brand image if well executed Enhanced tool for communication Increased revenue Increase customer access - 7/24/365 Increased customer services Increased opportunity for integrated marketing	A negative brand image if poorly executed Relatively higher start up costs Internal resources commitment Competitors have access to same set of data (to a limited degree)

Descriptions An involved application is very specific to an organization's needs. The complexities of these projects, which include integration with legacy data and the extension of services to clients over the internet, are compounded by the desire of companies to move increasingly faster. The cost for projects of this kind usually starts in the range of $100,000.
Total Website Solutions Inc is currently NOT servicing projects of this type.